From the Founder
October is here and, impossibly, we’re headed into the end of 2025 already. Let us know as soon as possible if you have end of the year brand strategy plans in mind — we’re forecasting a busy Q4 project season!
We are always so grateful for introductions from friends, colleagues, and clients. Currently 82% of our new business comes from your word-of-mouth referrals. This year, that includes Medbridge, CINQCARE, and Datavant introduced to us through our talented friends at Atomic Health. We also teamed with Chimney Trail Health and SOL Mental Health this year through some of our favorite people in the book world. Read more about our new 2025 partners below!
As we start on our next book, Money Remaking Medicine, our team has also launched The Procedure Awards to celebrate great writing in healthcare. Share your nominations for the prize before November 9, and winners will be announced in February. Learn more about the award at the end of this newsletter.
Here’s to powerful healthcare books and a strong finish to this year!
Meet our most recent clients
Medbridge Kaitlin and Amanda are supporting the premier online professional education and hybrid care platform for PT and MSK with raising their voice in the sector.
HEALI is Long Island’s social care network. We’ve loved guiding them through a brand launch, patient engagement, video product, and annual report creation.
CINQCARE is delivering health and care every day to those who need it most, where they live.
Datavant is the trusted data platform for healthcare making health data secure, accessible, and actionable. The project was another successful partnership with our friends from early work with CareCloud.
Chimney Trail Health creates training programs based on innovative new evidence-based mental health and cognitive defense approaches, for operational readiness.
SOL Mental Health went through a brand strategy and design rebrand with us, connected through our friend and book collaborator, Anna Engstrom. They are a mental health leader in psychiatry and psychology care in communities across the U.S.
Highlights from the Uncommon Bold universe
Elation Health had a huge product launch in August, reinforcing their leadership in clinical-first AI for primary care. Watch their announcement video and read more in some of the great coverage garnered in partnership with our team: Fierce, Healthcare Innovation, and Beckers Health IT.
We’re winning awards for our work with Pleio this year! Together, we received Gold in the Communication Program category for the 2025 MarCom Awards for Loneliness and Health Behaviors: A Missing Link in Chronic Care, and we are also a finalist for Healthcare PR Campaign of the Year with the PR Daily Awards. Excellent work from KT McGraw and Amanda Griffith with our friend Dr. Jeremy Nobel from Project UnLonely!
Manifest MedEx was featured in California Health Care Foundation’s (CHCF) recent report over the summer, “Health Data Exchange Drives Efficiency and Cuts Costs” on health data exchange reducing healthcare costs and improving care and affordability.
Commonwell Health Alliance held another successful annual Summit in September with leaders from across the health data spectrum, including the VA and Epic. Emily led a session this year on “Marketing Across the Interoperability Maturity Lifecycle: Thriving through the “trough of sorrow” to “the plateau.”
Social care network, HEALI, has been running beautiful education campaigns at Long Island Rail Road stations and bus stops to spread the word about helping Medicaid-eligible Long Islanders.
Medbridge secured a strong byline last month in Chief Healthcare Executive by clinical advisor, Dr. Benedict Nwachukwu, on a conservative approach to surgery for musculoskeletal (MSK) issues. Read more: A surgeon’s case for conservative MSK care | Viewpoint.
CHG healthcare landed a strong byline last month by Dr. Trevor Cabrera, “The Nomadic Pediatrician,” detailing his experience and support of locum tenens: Locum tenens: Reclaiming purpose, autonomy, and financial freedom in medicine.
With our support, Chimney Trail Health has successfully published three comprehensive mental readiness training booklets for their Waypoint kits and has officially kicked off production on expanded materials for new audiences.
Congratulations to our director of operations and human resources, Claudia Gutierrez-Smith, on welcoming her beautiful new daughter in the spring this year! We’re so glad to have her back from family leave.
Welcome to our 2025-26 communications intern, Allison Gavagan! Allison joins us from Oakland University in Michigan with a double major in public relations and psychology, as well as a minor in advocacy and social justice. Allison keeps a busy calendar, with two additional internships in communications and social media at the School of Medicine and Department of Biological Sciences at Oakland University, as well as being a creative and crafty person in her spare time.
New healthcare book award!
We’re thrilled to announce the launch of The Procedure Awards — a literary prize from our publishing division, Procedure Press.
The Procedure Awards recognize imaginative books that challenge conventional narratives in medicine and rethink how our healthcare systems work. It’s designed for authors not just talking about healthcare, but also creating new ways of thinking about it.
Applications are open through November 9 for books (and booklets…and zines…) published in the last two years that explore the healthcare sector — there’s no cost to apply.
Meet the judges — healthcare leaders who bring powerful perspectives across medicine and storytelling:
Dr. Rana Awdish — Pulmonary and critical care physician at Henry Ford Hospital, author of bestselling book In Shock, and an advocate for patient-centered care, Dr. Awdish integrates narrative medicine into medical education and has written widely for journals and top-tier healthcare publications.
Dr. Victor Montori — Mayo Clinic endocrinologist, researcher, and author of Why We Revolt, Dr. Montori is a leading voice in patient-centered and minimally disruptive medicine. He also founded The Patient Revolution, a global movement to abolish industrialized healthcare and advance instead careful and kind care for all.
Dr. Todd Otten — Family physician, decorated Naval flight surgeon, and co-author of Ripple of Change, Dr. Otten brings decades of clinical axand leadership experience, advocating for meaningful change in the healthcare sector. He is also the Executive Producer for the documentary “Suck it Up, Buttercup: Trust and Betrayal — Healthcare in America.”
Check out our recent LinkedIn Live, where brand strategy manager Amber Cooley interviewed Emily for a live “book club” to talk about the award!
