Happy Holidays! As we look back on 2024, I am especially glad for all our client friends. Along with many returning favorites, we also welcomed the CommonWell Health Alliance, Pleio, HWCLI and — just this month — Medbridge to our work this year!
I hope you have a wonderful break and are ready to jump into 2025 healthcare progress together with us soon! If you’ll be in San Francisco for JPM, I’d love to see you out at some of the many events, including our own Healthcare Writer’s Reception!
Emily F. Peters
CEO @UncommonBold, Publisher @ProcedurePress
News from the Uncommon Bold Universe
Welcome Medbridge! Medbridge is on a mission to improve lives by empowering healthcare providers with knowledge and digital tools to help people move better, feel better, and live better. This telehealth and education platform — specializing in MSK, physical therapy, and more — has already helped leading enterprise organizations, 350,000 clinicians and 25 million patients experience better care. Follow them on LinkedIn and Instagram.
Congratulations to Health Equity Alliance of Long Island (HEALI) on the launch of their new brand and website! Together with leadership from our amazing team, including Kaitlin Rebella, Jenni Jelsing, and Amber Cooley, the site launched in October featuring custom illustrations from local muralists Saint-Cyr Art Studio.
Osmind secured a partnership with United BioSource LLC (UBC) this October. This first-of-its-kind alignment combines UBC’s expertise in risk evaluation and mitigation strategies (REMS) with Osmind’s EHR platform to advance mental health treatment and research safely, while minimizing the burden of REMS implementation. Read more here.
CommonWell Health Alliance held their 2024 Fall Summit in Nashville this November dedicated to the advancement of healthcare interoperability. Our CEO, Emily, had the opportunity to speak at the summit celebrating CommonWell and Uncommon Bold’s brand work together and speaking about strategies to combat “truth decay” in healthcare.
Intrepid Ascent is ending 2024 with a byline in MedCity News by CEO Mark Elson. Additionally, HIT Consultant published a story written by Jeff Geier, cybersecurity leader at Pivotalogic, a partner of Intrepid Ascent, about how to support community-based organizations participating in CalAIM Medicaid transformation. And vice president of Community Health Transformation Danielle Carter was quoted in Healthcare IT Today, sharing her expertise about how social determinants of health impact population health outcomes.
VITL’s partnership with Vermont EMT agency Richmond Rescue was featured on local news outlet NBC5. The segment shared how authorized EMT access to patient health data in electronic medical records helps save lives when responding to emergency calls.
Kyna Fong, CEO of Elation Health, had a new article in Fast Company: The humility gap: Why the first step to designing effective healthcare technology is admitting what you don’t know. They also announced a new partner launch with Nsight Health supporting chronic care management.
Elation Health continues to be a leader in AI solutions with Kyna giving a talk at Harvard University on the topic, along with a survey on how AI solutions effectively reduce burden for PCPs that was also featured in Medical Economics.
Pleio CEO Michael Oleksiw was featured in Healthcare Innovation Leaders series “The People Behind Healthcare Innovation.”
“I shifted my focus toward creating ‘elegantly simple’ solutions — innovations that address complex problems in a way that feels intuitive and accessible. This approach not only enhances adoption, but also ensures that the technology truly benefits those who need it most. In healthcare, where every step forward can change lives, simplicity isn’t just a design choice — it’s a necessity.” – Michael Oleksiw, CEO Pleio
Listen to Leslie Snavely, CEO of CHG Healthcare, on the Inspiring Women with Laurie McGraw podcast to learn more about her leadership philosophy and how she helps CHG build a strong workplace culture.
Brand Strategy in Action
- In November, we held our annual virtual retreat for the Uncommon Bold team. We spent a Monday dedicated to the balance of self-care and leadership: We joined in yoga with MotherLove Yoga, a leadership coaching session with Alicia Jabbar, and ended the day with personalized spa treatments. We are proud to reinvigorate our team and happy everyone was able to participate.
- CEO Emily is rounding out 2024 with many wins, including three new speaking opportunities with Duke University School of Medicine; Anatomy Drawing Program; and Swissnex and La Source School of Nursing, an “Exchange between Swiss Nursing Directors and US West Coast Experts.
Emily also wrote a thoughtful piece featured in MedCity News examining how color can be a powerful vector for changing healthcare’s culture. Read it here.
“A more vivid landscape of patient-selected colors may show that patients don’t feel safe, relaxed, or modern but that they do feel seen.” – Emily Peters, CEO Uncommon Bold
In November, Emily and social media coordinator Kina Mercado ran the silent auction for the National Kidney Foundation’s annual Author’s Luncheon, raising more than $17,000 in funds to help raise awareness. Visit Kidney.org to donate today.
We are excited to co-host the second annual JPM Healthcare Writer’s Reception with the National Kidney Foundation on Monday, January 13, at 5:00 p.m. at YesSF. If you would like to join, rsvp here.
Looking for a list of JPM Week events? The Uncommon Bold team’s tracker now has more than 50 options for you to consider during the healthcare conference in San Francisco.
Check out the latest LinkedIn Live episode with Cynthia Perlis, mixed media artist, author, and advocate for healing through art.
Don’t miss this month’s Trend Science Newsletter, “Redefining Women’s Health Beyond ‘Bikini Medicine’.”
Want to work with Uncommon Bold? For speaking requests, media inquiries, creative workshops, and more, reach out to emily@uncommonbold.com.
Artists Remaking Medicine
In October we celebrated Artists Remaking Medicine’s one-year anniversary! It has been a privilege sharing the book and the work of our talented collaborators with the community.
This year, Artists Remaking Medicine won five awards, including most recently the American Book Fest winner for “Art.” The book is available in 24 libraries across the country and has been featured in numerous publications.
