From the Founder
I was invited to speak last week on the topic of “pain” to the San Francisco branch of Creative Mornings — their manifesto includes the perfect line that “a creative life requires bravery and action, honesty and hard work.” I shared my own story of nearly dying in childbirth, the stark facts of our healthcare system’s failures, and the successes of artists who have made a difference, all with the hope of bringing more creative energy to our healthcare world. In the room were so many people who had had their own painful healthcare experiences and were yet still full of energy for a future that is more caring, more human, more colorful, and more reasonable.
As we head into 2024, I feel incredibly lucky to be working in this field, with you, using creativity and imagination to build a healthier future. The winter solstice is this week, and the days will start getting longer and the nights shorter. It’s a reminder that things change all the time. Often when it seems the very darkest, there’s light on the way.
Thank you for being a light of hope in our healthcare system!
Emily F. Peters
CEO @UncommonBold, Publisher @ProcedurePress
The book has done well since launching in October! We feel so fortunate for the momentum as we close out the year. Thank you to everyone who made this possible!
We’re a No. 1 Best Seller on Amazon in multiple categories, after being named a No. 1 New Release earlier. The book is also available on Bookshop.org and Barnes & Noble as well as many libraries. If you or your friends have ordered copies online, please take a few minutes to write a review. It makes a big difference!
Thanks to marketing and media by our team, including coverage by NPR Shots, Authority Magazine, KevinMD, The Pueblo Chieftain, LinkedIn News, FinThrive Podcast, Proto.life, and the Health Tech Talk Show, we are already nearly selling out! The books have sold much faster than anticipated, pleasantly surprising even our distributor and prompting us to print a second run.
Emily was invited to speak on “pain” at this month’s CreativeMornings SF meetup in the Swissnex space. Her speech explored the deep pain points in our healthcare system and challenged attendees to use their creative expertise to change the course of the U.S. healthcare system. Check out a CreativeMornings event in your area each month for a dose of inspiration.
Let’s connect! If you or someone you know is interested in our hosting a lunchtime chat, virtual book club, or creative workshop on this topic, we are happy to curate a session. Reach out to claudia@uncommonbold.com or vol2@procedurepress.com.
Brand Strategy in Action
The SCAN Foundation: We are thrilled to end the year with a new client project with The SCAN Foundation (TSF). TSF accelerates bold, tailored, and scalable solutions to transform care and support for all our older years in our homes and communities by elevating voices from marginalized communities to understand their evolving needs and choosing the right mix of public and private partners and diverse capabilities to meet them.
Follow The SCAN Foundation on Instagram, Facebook, LinkedIn, and X (formerly Twitter).We love collaborating on projects, and this month we have launched an extra-special partnership with our client Intrepid Ascent to support community engagement with Anthem Blue Cross of California around the state’s new Medi-Cal benefits.
Elation Health has had many reasons to celebrate this quarter, including Slice of Healthcare’s 50 under 50 list, partnering with AAFP on an industry-first report, and Best in KLAS for EMR-Centric Virtual Care Platform.
Congratulations to CHG Healthcare for their second year on Modern Healthcare’s Best Places to Work in Healthcare!
Osmind’s Carlene MacMillan had a great piece on the Future of
Psychiatry published in MedCity News.“We are on the edge of rapid innovation in psychiatry. Now is the time to break out of our silos and take advantage of the promise the future holds.”
– Carlene MacMillan, Chief Medical Officer, OsmindIntrepid Ascent CEO Mark Elson’s byline was published in Healthcare Innovation this month on the difficult decisions facing Health Information Exchanges (HIEs) and why they will need to pivot.
“Establishing vibrant ecosystems for cross-sector collaboration is hard work that requires hard decisions. By building on existing strengths, such as the experience and assets of HIEs, courageous leaders can generate transformative impact for the communities they serve.”
– Mark Elson, CEO, Intrepid AscentManifest MedEx has been named one of nine Qualified Health Information Organizations (QHIO) by the state of California.
“Qualified Health Information Organizations create an accessible path for countless health and social services entities to participate in the Data Exchange Framework, providing access to actionable data across California’s entire health and social services system.”
– Dr. Mark Ghaly, Secretary of the California Health & Human Services Agency
News from the Uncommon Bold Universe
If you love data-driven brand strategy and digital health news, check out our monthly Trend Science Newsletter, written by our brand researcher and project manager, Amber Cooley. These concise newsletters cover diverse subjects within the digital healthcare domain, providing insights into emerging trends and developments.
Check out the latest update to our website: client case studies. We are excited to showcase in depth the work that we do with our partners. Thanks to creative direction by Emily and Amber Cooley, design direction by Jenni Jelsing, and design production by Maryam Yazdi.
Our Ideas Page for this quarter centers around books to celebrate the release of Artists Remaking Medicine! Here are the books that kept us inspired during these past few months — and that are available for last-minute holiday gifts! Q4 2023 Ideas Page
We are looking forward to the 2024 conference season and seeing you in person again. We are kicking things off with a healthcare writer’s workshop co-hosted with The National Kidney Foundation during the JP Morgan conference in January in San Francisco. Share which conferences you are planning to attend — we hope to see you!
