We met Manifest MedEx (MX) shortly after its founding — a young nonprofit formed from the merger of two innovators with an ambitious CEO who had previously worked with President Obama as Senior Advisor for Health Innovation and Technology. Eager to support healthcare in California by connecting patient information statewide to improve care coordination and public health efforts, the organization asked us to develop its brand strategy and messaging
Starting with an on-site brand workshop with MX’s key stakeholders, we defined their category positioning and laid the foundation for strategies designed to energize potential partners, support rapid team growth, and position the network as the go-to leader in health data exchange and innovation. Building on that foundation, we shifted our focus to elevating thought leadership and launching campaigns that would make the brand the right choice for health plans, medical groups, hospitals, and other healthcare organizations.
Our long-standing partnership has resulted in a steady pipeline of rich external communications, including case studies, video content, media coverage, speaking engagements, and MX’s inaugural annual report, demonstrating the valuable work that the organization delivers on the healthcare front lines.
