Rapidly developing a polished brand for the pre-launch startup in the medical practice finances space including market research, business model alignment, a custom brand workshop, and go-to-market planning.

Evolving an existing brand for a new stage of this health system technology’s rapidly growing company. Logo refinement, color and font selection, custom illustration and animation — all working together to tell a complex story.

Authentically connecting with a large home health workforce. We first aligned the goals of internal stakeholders and consolidated research findings, then built a beautiful resource that celebrated the joy that home health nurses experience by making a positive impact in their patients’ lives.

Bringing to life a new organization launched from the merger of two established nonprofits. Developing a cohesive design system including a typemark, illustrations, vectors, website, and templates on a short timeline.

Evaluating sales strategies, conducting quantitative and qualitative research with early clients including Amgen, Google, and Pinterest to update messaging and accelerate growth for the mental health startup.

Amplifying this technology team’s deep passion for primary care. Starting with practice profiles, including feature stories and custom photography, and building to expert thought-leadership with executive articles in Fast Company and Harvard Business Review.

Telling the complex stories of health data delivery at work for Californians. Helping this nonprofit health information exchange grow from initial brand communications foundations through to impactful case studies and their first-ever annual report.