Authentically connecting with a large home health workforce. We first aligned the goals of internal stakeholders and consolidated research findings, then built a beautiful resource that celebrated the joy that home health nurses experience by making a positive impact in their patients’ lives.

Reaching high-risk members during the COVID-19 pandemic with offers of support, local artwork, and pro-social public health messaging. More than 240,000 Californians received the mailer with messaging in English, Spanish, and Chinese, plus ongoing ad campaigns and radio public service announcements.

Evaluating sales strategies, conducting quantitative and qualitative research with early clients including Amgen, Google, and Pinterest to update messaging and accelerate growth for the mental health startup.

Amplifying this technology team’s deep passion for primary care. Starting with practice profiles, including feature stories and custom photography, and building to expert thought-leadership with executive articles in Fast Company and Harvard Business Review.

Telling the complex stories of health data delivery at work for Californians. Helping this nonprofit health information exchange grow from initial brand communications foundations through to impactful case studies and their first-ever annual report.