Rapidly developing a polished brand for the pre-launch startup in the medical practice finances space including market research, business model alignment, a custom brand workshop, and go-to-market planning.

Evolving an existing brand for a new stage of this health system technology’s rapidly growing company. Logo refinement, color and font selection, custom illustration and animation — all working together to tell a complex story.

Authentically connecting with a large home health workforce. We first aligned the goals of internal stakeholders and consolidated research findings, then built a beautiful resource that celebrated the joy that home health nurses experience by making a positive impact in their patients’ lives.

Bringing to life a new organization launched from the merger of two established nonprofits. Developing a cohesive design system including a typemark, illustrations, vectors, website, and templates on a short timeline.

Reaching high-risk members during the COVID-19 pandemic with offers of support, local artwork, and pro-social public health messaging. More than 240,000 Californians received the mailer with messaging in English, Spanish, and Chinese, plus ongoing ad campaigns and radio public service announcements.