Brand strategy for bold healthcare
Most brands in digital health are dull. Jargon, acronyms, confusion, blue logos, and that same old stock photo of a doctor using an iPad.
You can do better. If you’re building technology that makes medicine efficient, healthcare cheaper, and people healthier, we can help. Your company should be magnetic.
We bring a uniquely humanist, data-driven approach to brands such as Blue Shield of California, Lyra Health, Elation Health, and Rock Health. We team with artists, researchers, journalists, and designers to show your brand’s story. We speak healthcare but prefer plain language.
We’d love to work with you.
Let’s work together
Brand Strategy · Design · Communications · Marketing · Media · Engagement
Navigate healthcare’s motivations
You need advisors who get exactly why your brand matters in healthcare. The acronyms and the payment models, the politics and the clinicians — we know how to align your value with where the sector is headed.
Evolve your brand authentically
Bold brands are clear, purposeful, and unafraid. How can your company be seen as the obvious solution to a problem? As inevitable? As distinct from the rest? It starts with analyzing what makes your company special and what people love about you.
Build a sustainable program
Brand strategy works best when it is consistent and genuine across sales, marketing, product, recruiting, and retention. We bring an in-house perspective to setting up your brand to deliver growth and impact for years to come — measuring and adjusting at each step.
Delight your audiences
Celebrate the joyful, human side of healthcare. Your brand’s good work is ultimately about helping people. In creative work involving art, stories, print design, events, and collaborations, we show the beauty and emotion in even the deepest back-end health technologies.
A few of our favorite digital health clients since 2013
Case study: DexCare rebrand
“Find out who you are and do it on purpose.”
— Dolly Parton
