Our team of healthcare brand experts
Emily F. Peters
Emily works with founders, executives, physicians, patients, and policy leaders to bring attention to new ideas in healthcare as CEO and founder of Uncommon Bold. Prior to starting the brand studio, Emily was a 4x startup veteran, building buzz for young companies in fintech and digital health. She’s helped brands be featured in Fast Company, The Atlantic, and The New York Times; has designed co-marketing campaigns with prominent partners including Speaker Nancy Pelosi; and has assisted with more than $850 million in fundraising announcements. As a survivor of a near-fatal postpartum hemorrhage herself, Emily is a spokesperson for maternal health and blood donation. She is also author of the books Women Remaking Medicine and Artists Remaking Medicine, published by Procedure Press.
Amanda Griffith
A Boston-based media relations strategist, Amanda has spearheaded coverage efforts for companies big and small during her 25+ years in public relations. A storyteller at heart and the daughter of retired pharmaceutical and medical professionals, Amanda’s passion for healthcare runs deep and drives her dedication to generating buzz for businesses. Her own patient experiences in the areas of mental health, chronic pain, and health IT have served as fuel for her work with some of the best reporters in their respective industries on behalf of organizations such as Lyra Health, LexisNexis Risk Solutions, CareCognitics, and HealthEdge.
Amber Cooley
Amber powers research and project management work with Uncommon Bold and our creative division, Procedure Press. She supports major project launches, leads research development efforts, and aids in the creation of client decks and reports. With a background in alumni development at the University of the Pacific, Amber is well versed in researching, compiling, and analyzing demographic information to build meaningful data-driven brand insights.
Ashley Greer
Ashley leads communications programs with more than 15 years of experience in media and public relations based in Los Angeles. With a focus on emerging companies in the health IT sector, she helps build brands, raise awareness, and share stories with the world. Her particular specialties include executive thought-leadership through contributed articles, social media–optimized content, and awards programs. Ashley holds a degree in sociology from the University of San Francisco.
Claudia Gutierrez-Smith
Claudia supports Uncommon Bold as our director of operations. She keeps our rapidly growing team and complex projects running smoothly across the organization from her base in Petaluma, California. With more than 17 years in the hospitality and food industry in San Francisco, she specializes in event planning and catering, operations and office management, and human resources coordination. Claudia is also our team’s secret weapon for sourcing thoughtful and creative gifts. She is inspired by the human-centered approach in healthcare and access to good food for good health.
Kina Mercado
Kina supports Uncommon Bold’s team, our publishing division, and our clients with a focus on social media coordination, photography, video editing, and promotions. A graduate of our internship program, she completed her degree in psychology from the University of the Pacific. Kina is the founder of Exotic Entities LLC and helps manage other exotic animal businesses with online marketing strategies, social media, and campaigns.
Kaitlin Rebella
Kaitlin has more than 15 years of experience building and executing award-winning strategic communications programs for brands across the nation. She most recently led corporate communications for mental health provider Lyra Health, where she spearheaded integrated communications activities for product launches, global partnerships, and more than $600 million in fundraising announcements. Her current and former clients include the American Medical Association, Blue Shield of California, Health Alliance Plan (HAP), Leader Dogs for the Blind, Microsoft, and General Motors. She is a fierce champion for the well-being of abused and neglected youth, serving as a Court Appointed Special Advocate (CASA) for kids and teens in Michigan’s child welfare system.
Linsey McNew
Communications’ team leader and media specialist, Linsey enjoys empowering teammates across authentic healthcare engagements. Her deep experience designing global programs includes growing the largest multidisciplinary convening, EndWell, to unite physicians, scientists, personalities, artists, birth/death/healthcare workers, designers, payers, providers, marketers and investors all across technology, healthcare, and policy. Creating viral, celebrity content, and collaboration opportunities resulting in multiple stories such as a feature in the New York Times. Linsey works to shift the cultural thinking around human-centered topics such as serious illness, caregiving, grief and the end of life.
Lucy Sansom
Lucy ensures the highest quality in all our final deliverables as an experienced professional proofreader, who previously served several decades on staff at a large Austin, Texas–based advertising agency. Over the years, Lucy has worked on a wide variety of client accounts, including an airline, breweries, restaurants, healthcare, homebuilders, financial institutions, automobile brands, and governmental agencies.
Join 0ur team!
We partner with the best and kindest creatives in the healthcare sector! If that’s a match for you, send us an email introduction, be sure to share links to work samples or your portfolio. If you know of someone who’d be a great fit for our team, we’d love to hear about that too.
New Book: Artists Remaking Medicine
Order our celebrated new book on the practice of imagination and the power to create a better healthcare future. Available wherever books are sold.