Stories of healthcare power and progress

Uncommon Bold founded our publishing division, Procedure Press, in 2018 to create beautiful books that reflect the complex reality of our healthcare landscape and explore systems of change. Our books have inspired fresh conversations in medical schools, healthcare organizations, media, and industry events. 

the brand strategy
and design studio redefining
healthcare communications.

We recently launched

Artists Remaking Medicine

#1 BEST SELLER ON AMAZON - 2023

The practice of imagination and the power to create a better healthcare future.

Through conversations and commissioned works with architects, musicians, color theorists, writers, illustrators, physicians, painters, and innovators, this book explores how artists are the most powerful collaborators for change in healthcare.

By Emily F. Peters

Artists Remaking Medicine is a gorgeous reminder of the healing potential of creativity, embodiment, and sense-making, and a vivid and timely call to action for all of us to connect more deeply with what’s possible. This book is a must-read for anyone needing a refresh on all that is creative and generative in medicine.”

— Rana Awdish, MD, FCCP, pulmonary and critical care physician and bestselling author of In Shock: My Journey from Death to Recovery and the Redemptive Power of Hope
More praise for Artists Remaking Medicine

“In this splendid labor of care, Peters and her collaborators prove this: To radically turn healthcare towards careful and kind care for all, we need to ask, uncover, unleash, make, invite, reveal, conspire, act. We need art.”

— Victor M. Montori, MD, Rewoldt Professor of Medicine, Mayo Clinic, author of Why We Revolt: A Patient Revolution for Careful and Kind Care, and care activist with The Patient Revolution

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“In this gorgeous book, Artists Remaking Medicine, Emily Peters and her team have given us all a gift: a guidebook for building a more humane health care system. Both artists and clinicians use the word ‘practice’ to describe how they pursue their work. This book invites us to join in the work — and the fun — of practicing new ways of thinking.”

— Susannah Fox, health and technology strategist, former CTO of the U.S. Department of Health and Human Services, and author of Rebel Health

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“This utterly original panorama of a book argues that medicine is not — and never has been — separate from the human experience, in all its messy beauty. Peters shows how the myth of the ‘objective’ clinical gaze has left our health care systems impoverished of beauty and connection — and how bringing art of all kinds into health care spaces has the potential to transform how we care for one another. This gorgeous book is a necessary act of reimagination, meeting the urgency of the moment.”

— Sarah DiGregorio, journalist and critically acclaimed author of Early: An Intimate History of Premature Birth and What it Teaches Us About Being Human and Taking Care: The Story of Nursing and Its Power to Change Our World

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“Artists Remaking Medicine is a gorgeous reminder of the healing potential of creativity, embodiment, and sense-making, and a vivid and timely call to action for all of us to connect more deeply with what’s possible. This book is a must-read for anyone needing a refresh on all that is creative and generative in medicine.”

— Rana Awdish, MD, FCCP, pulmonary and critical care physician and bestselling author of In Shock: My Journey from Death to Recovery and the Redemptive Power of Hope

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“Peters collaborated with artists, writers and musicians, including some doctors and public health professionals, to share surprising ideas about how creativity might make health care more humane…The artists’ goal is to inject humanity and creativity into a field mired in apparently intractable systemic problems and plagued by financial toxicity. They turn to puppetry, painting, color theory, and music, seeking to start a much-needed dialogue that could spur deeper change.”

— Mara Gordon, MD, family physician and NPR contributor

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“Art and medicine have been intertwined since the beginning of time. The sooner we understand this, the sooner we can change things for the better. Emily and her collaborators take us on an inspiring journey that anyone hoping to make healthcare more human centered should take.”

— Rob Pugliese, Director of Innovation Design and co-director of the Health Design Lab, Thomas Jefferson University and Jefferson Health

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“We mistakenly often think of medicine as being a STEM subject that uses just one side of the brain. But in fact, many doctors are also gifted artists and have a background in humanities. So much of this discipline is more than a science, it’s an art form. Emily Peters has shown that when we engage both sides of the brain, the results are truly extraordinary.”

— Christina Farr, health-tech principal investor, OMERS Ventures, and author of “Second Opinion.”

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"This book took my literal breath away. At the end of every day, patients are human beings, and Artists Remaking Medicine reminds us of that through the stories so beautifully told in this book. If we want to figure out how to reimagine healthcare, we must have a patient-first view. Thank you, Emily and team, for reminding us of what is truly important and the opportunity to remake medicine.”

— Jenny Bogard, executive director of the National Hypertension Control Roundtable

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“Can artists and artful thinkers help remake medicine and healthcare? A new book asks and answers the question; spoiler alert, it's an empathic, evidence-based ‘yes.’ Artists Remaking Medicine is an empathic, story-rich collaboration with two dozen artists and artfully-thinking folks involved in the health care ecosystem — physicians, technologists, innovators, nurses, patients, architects, designers, musicians. I highly recommend you add this book to your library shelf on health care transformation.”

— Jane Sarasohn-Kahn, author of HealthConsuming: From Health Consumer to Health Citizen and the award-winning Health Populi blog

As seen in: NPR, proto.life, MedCity News, Kevin MD, Path to Recovery, Valley News, Comstock Magazine, Pueblo Chieftain, Authority Magazine, Creative Mornings, California College of the Arts, Columbia University, Duke University School of Medicine.

 

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Women Remaking Medicine

How can women in medicine help fix our broken healthcare system?

Through true stories of women starting companies, building empires of kindness, fighting good fights, going to space, saving themselves, and working to make healthcare healthier, Women Remaking Medicine profiles diverse voices from across medicine and inspires action. Published in 2019, the book has been an important part of conversations for change across the United States.

By Emily F. Peters

Procedure pushes us to envision a more fair, respectful, and sustainable healthcare system of tomorrow. The book inspires its readers to be brave and join these twelve women in making that future a reality.”

— Anna Engstrom

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