Collaborating closely with Chimney Trail’s leadership and design studio Romance, Uncommon Bold led the content optimization and digital and print design implementation for the curriculum’s core materials: a comprehensive Guidebook and a serialized set of four Waypoint books.

We designed the system around a foundational “Catch, Check, Change” methodology, ensuring each booklet built sequentially to reinforce behavioral skill development. A highly engaging, modular, magazine-style layout was chosen to break content down into digestible units, along with a visual approach that combined minimalism with technical nuance inspired by nostalgic source materials including the 1960s NASA brand standards manual.

Clinical concepts were translated into tactical visual metaphors and frameworks across the series:

• The Guidebook: Designed as a dual-sided workbook, it features a structured “Guided Path” for instruction on one side and flips to an “Open Terrain” section for flexible, grid-based tracking of thoughts and goals.
• Waypoint 001: Introduces CBt by visualizing the concept of “Mapping Your Mental Terrain” using topographic map motifs, while diagram-style line art lends explanatory precision to lessons on psychological theory.
• Waypoint 002: Helps users “Catch” automatic thoughts, utilizing evocative imagery—such as an Anglerfish illustration—to distinguish between surface-level anger and the vulnerable feelings hidden below.