Posts Tagged ‘Workshop’

Brand Workshop: Where to Begin with a Wellness Startup

A team of talented healthcare entrepreneurs, designers and doctors. A bold vision to make it easier to navigate mental and spiritual wellness. A blend of art and science. When you want to change the world, how do you decide where to start? We headed up to Marin in January for a workshop with this small pre-seed…

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Brand Workshop: A Non-Profit’s Bold Mission to Bring Healthcare Together

Some brands face tougher decisions than others. For a non-profit healthcare client we worked with in September, they had a long laundry list of challenging choices to make. The brand wanted to be a mission-driven non-profit but also a fast-moving tech startup. A new organization, but one with an established history. A facilitator and someone…

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Brand Workshop: Clarifying your Mission in a Large Non-Profit Organization

In June, Uncommon Bold was invited to work with a successful, multi-national healthcare non-profit. As the organization was hitting its 10 year anniversary, they felt increasingly cloudy about the role of their industry partnerships team. The team needed to clarify their mission, clearly outline their goals, and demonstrate their value both with partners and to…

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Brand Workshop: How to Accelerate Bootstrap Growth?

A bootstrapped enterprise health technology company reached out at the end of the summer to think about ways to accelerate their growth. The company had built up a lot of success with very little marketing and was now ready to drive some bigger buzz. Our custom workshop addressed:  How can the company shift to a…

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Brand Workshop: How to Build Buzz for a Supercomputer Story?

In May, Uncommon Bold created a custom brand strategy workshop for an exciting new supercomputing startup. The company had received some seed stage funding and was heading toward launch. We worked with technical founders to help them see the bigger picture:  How can we help the tech community to “geek out” on our invention? What…

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Brand Workshop: How do we Approach the B2B Healthcare Market?

Uncommon Bold sat down with the team of a hot consumer health technology startup in May. The company had grown successful focusing on patients using their team’s expertise in B2C technology, and wanted to figure out their approach to working with big healthcare institutions such as hospitals and payers. Our workshop focused on a couple…

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Brand Workshop: How do we Focus and Grow our Business at the Same Time?

An application design studio was facing a period of rapid growth and the brand challenges that come with that in April 2015. Uncommon Bold helped the team focus in on its core values and make some tough brand strategy choices:  Are we a “vertical” (many services to one type of client) or “horizontal” (many clients…

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Brand Workshop: How to Stand Apart in a Crowded Space?

In April 2015, Uncommon Bold headed up to Seattle to meet with a pre-Series A client in the marketing analytics space. A booming sector that is complex and difficult to conquer. Our workshop focused on: What is our technology brand’s voice and differentiation in the market? How does our technical background as engineers factor into…

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Brand Workshop: Who Cares the Most in Healthcare?

In this Uncommon Bold workshop session, a Series A stage health startup with a focus on patient outcomes was focusing on their next stage of growth. In this workshop, we addressed:  Which healthcare audiences are the most important? Patients, physicians, clinics, hospitals? How can they best differentiate their platform from a crowded patient engagement market?…

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