Posts Tagged ‘Startups’

Brand Workshop: Where to Begin with a Wellness Startup

A team of talented healthcare entrepreneurs, designers and doctors. A bold vision to make it easier to navigate mental and spiritual wellness. A blend of art and science. When you want to change the world, how do you decide where to start? We headed up to Marin in January for a workshop with this small pre-seed…

Read More

Brand Workshop: Naming a New Digital Health Startup

Most of our clients at Uncommon Bold are established startups facing a brand crossroad. Occasionally, we have an opportunity to jump in at the very start of something new! In April, we worked with the founder of a digital health startup here in San Francisco to develop a name and brand direction for her new…

Read More

Brand Workshop: Differentiating Based on Ethics in Healthcare

It’s hard enough to stand out as a healthcare company, even harder to try to stand above. In April, Uncommon Bold hosted a Florida healthcare company for a brand workshop in San Francisco. The company operates in a segment of the market dogged with fraudulent activity. Feeling frustrated, they wanted to not only show their…

Read More

Story & Survival: Beat the Startup Death Rate with a Clear Message

How important is a good story, really? When you’re growing an early stage startup, there are a million things to worry about – from fundraising to finding a new tech lead to getting your beta launched to simply keeping your hosting bill paid. Should story be at the top of your list? According to data…

Read More

In New Zealand: Talking Bold Brands from a Silicon Valley Perspective

I’m honored to be joining the Ministry of Awesome in Christchurch, New Zealand on February 18th for a panel discussion on communications, brand building and crowdfunding for startups. The event is co-sponsored by PledgeMe and the Canterbury Development Corporation (CDC) and features Anna Guenther (@where_is_anna) who is co-founder of the PledgeMe crowdfunding platform and Brianne…

Read More

Happy Holidays from Uncommon Bold

Here’s wishing your startup a successful and buzzworthy New Year in 2016! Thank you to one of our talented designers for the custom holiday cards, printed via Moo.

Read More

7 genius Airbnb brand & culture ideas that can work for any startup

The strongest startup brands today don’t just market, they embody their brand and culture across everything they do. Airbnb is a prime example. In just 7 years, the company has built a rumored $25 billion valuation and one the stronger reputations in Silicon Valley. Branding and culture is more than a gorgeous custom-designed 72,000 square…

Read More