Posts Tagged ‘Messaging’

Brand Workshop: Naming a New Digital Health Startup

Most of our clients at Uncommon Bold are established startups facing a brand crossroad. Occasionally, we have an opportunity to jump in at the very start of something new! In April, we worked with the founder of a digital health startup here in San Francisco to develop a name and brand direction for her new…

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Hot New Research Shows Sensory Language Can Help Build a Lasting Brand

Is your brand ‘cool?’ How about ‘bright’ or ‘sharp?’ If so, you may be subconsciously building long-lasting, trend-proof positioning for your company. A recent article in the Sunday New York Times took a closer look at why some phrases endure while others go out of style. Jonah Berger, associate professor of marketing at the Wharton…

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