Our Thoughts

Brand Workshop: How to Reignite a Successful 7 Year Startup Story

Brand Workshop: How to Reignite a Successful 7 Year Startup Story

In March, Uncommon Bold traveled to sunny Florida to host a brand workshop with a large digital health company. This growth-stage startup has seen a lot of success, but felt...
Story & Survival: Beat the Startup Death Rate with a Clear Message

Story & Survival: Beat the Startup Death Rate with a Clear Message

How important is a good story, really? When you're growing an early stage startup, there are a million things to worry about - from fundraising to finding a new tech...
In New Zealand: Talking Bold Brands from a Silicon Valley Perspective

In New Zealand: Talking Bold Brands from a Silicon Valley Perspective

I'm honored to be joining the Ministry of Awesome in Christchurch, New Zealand on February 18th for a panel discussion on communications, brand building and crowdfunding for startups. The event...
Happy Holidays from Uncommon Bold

Happy Holidays from Uncommon Bold

Here's wishing your startup a successful and buzzworthy New Year in 2016!Thank you to one of our talented designers for the custom holiday cards, printed via Moo.
In the Media: Fast-Fixes for Your Company Blog

In the Media: Fast-Fixes for Your Company Blog

Big thank you to Brittney Helmrich (@brittneyplz) at Business News Daily for including a tip from Uncommon Bold in her round-up of the best advice for company blogs:There's no point...
Hot New Research Shows Sensory Language Can Help Build a Lasting Brand

Hot New Research Shows Sensory Language Can Help Build a Lasting Brand

Sunday reading on the impact of sensory language on messaging durability. Is your brand 'cool?' How about 'bright' or 'sharp?' If so, you may be...
Working with and Leveraging Press in Silicon Valley: Uncommon Bold at the PLAY Conference 10/30

Working with and Leveraging Press in Silicon Valley: Uncommon Bold at the PLAY Conference 10/30

What are the smartest strategies for working with media in Silicon Valley's saturated tech press landscape? In this panel at the 2015 PLAY Conference, Uncommon Bold's Founder Emily Peters joins...
7 genius Airbnb brand & culture ideas that can work for any startup

7 genius Airbnb brand & culture ideas that can work for any startup

The strongest startup brands today don’t just market, they embody their brand and culture across everything they do. Airbnb is a prime example. In just 7 years, the company has...
Brand Workshop: How to Accelerate Bootstrap Growth?

Brand Workshop: How to Accelerate Bootstrap Growth?

A bootstrapped enterprise health technology company reached out at the end of the summer to think about ways to accelerate their growth. The company had built up a lot of...
How to Measure Media Hits: A Heartburn-Free Analytic Approach to Tracking, Valuing & Setting Press Goals

How to Measure Media Hits: A Heartburn-Free Analytic Approach to Tracking, Valuing & Setting Press Goals

Tweet it: A data-driven method for measuring media hits (and it's actually useful!) #pr #startups “If you can’t measure it, you can’t manage it.” True or not, this phrase is dogma...
Brand Workshop: How to Build Buzz for a Supercomputer Story?

Brand Workshop: How to Build Buzz for a Supercomputer Story?

In May, Uncommon Bold created a custom brand strategy workshop for an exciting new supercomputing startup. The company had received some seed stage funding and was heading toward launch. We...
Brand Workshop: How do we Approach the B2B Healthcare Market?

Brand Workshop: How do we Approach the B2B Healthcare Market?

Uncommon Bold sat down with the team of a hot consumer health technology startup in May. The company had grown successful focusing on patients using their team's expertise in B2C...