Our Thoughts

2018+Haas+Healthcare+Conference

Cost, carrots, diversity and dreams: 5 lessons from the 2018 Haas Healthcare Conference

On the spectrum of innovation in healthcare, it’s way too easy to fall into the extremes. Healthcare conversations often vacillate between the pessimism of “here’s a list of unsolvable problems”...
HCFWorkshop

Brand Workshop: Where to Begin with a Wellness Startup

A team of talented healthcare entrepreneurs, designers and doctors. A bold vision to make it easier to navigate mental and spiritual wellness. A blend of art and science. When you want...
Non-profitbrand

Brand Workshop: A Non-Profit’s Bold Mission to Bring Healthcare Together

Some brands face tougher decisions than others. For a non-profit healthcare client we worked with in September, they had a long laundry list of challenging choices to make. The brand...
Udacity+-+Data-Driven+Brand+Strategy

Five Ideas for Building Data into Your Brand Strategy

Data analysis isn’t something that comes naturally to many of us. As someone who studied communications and graphic design in school, the phrase “pivot table” even now continues to trigger...
Storytelling+with+Data

Reference Desk: Storytelling with Data

Data-driven brand strategy is a huge part of the way we work here at Uncommon Bold. From researching personas using LinkedIn data to analyzing media mentions, we bring graphs to...
Lyft+and+Blue+Cross+Healthcare+Partnership

Lyft + Blue Cross Shows the Untapped Potential of Co-Marketing Partnerships in Health Care

Who says there’s no such thing as a free ride? Blue Cross Blue Shield Association (BCBSA) announced a partnership with the ride-sharing app Lyft this week. Together, the two companies are offering...
img

Brand Workshop: Naming a New Digital Health Startup

Most of our clients at Uncommon Bold are established startups facing a brand crossroad. Occasionally, we have an opportunity to jump in at the very start of something new! In...
img

Brand Workshop: Differentiating Based on Ethics in Healthcare

It's hard enough to stand out as a healthcare company, even harder to try to stand above. In April, Uncommon Bold hosted a Florida healthcare company for a brand workshop...
B2BPersonasLinkedIn

Building B2B Brand Personas using LinkedIn Data

Personas are one of those branding projects that always seem to get pushed off for months. Often, the persona projects are either too theoretical (based on hunches more than data...
img

Brand Workshop: Finding an Authentic Brand Strategy while Expanding to a New Country

Expanding from Northern England to Silicon Valley is a daunting prospect for even the most dynamic tech company. For Uncommon Bold's client in November, the move opened up something of...
Brand Workshop: Clarifying your Mission in a Large Non-Profit Organization

Brand Workshop: Clarifying your Mission in a Large Non-Profit Organization

In June, Uncommon Bold was invited to work with a successful, multi-national healthcare non-profit. As the organization was hitting its 10 year anniversary, they felt increasingly cloudy about the role...
Health Startups & the “Bikini Medicine” Problem

Health Startups & the “Bikini Medicine” Problem

Halle Tecco, founder of Rock Health, hosted a fantastic lunch in April for women entrepreneurs to discuss innovation and opportunity in reproductive health. One of the common themes that emerged...