Uncommon Bold Updates
Cost, carrots, diversity and dreams: 5 lessons from the 2018 Haas Healthcare Conference
On the spectrum of innovation in healthcare, it’s way too easy to fall into the extremes. Healthcare conversations often vacillate between the pessimism of “here’s a list of unsolvable problems” or the futurism of “precision medicine and AI mean we’ll live forever.” Which is why I look forward to the Haas Healthcare Conference every year. There’s…
Read MoreFive Ideas for Building Data into Your Brand Strategy
Data analysis isn’t something that comes naturally to many of us. As someone who studied communications and graphic design in school, the phrase “pivot table” even now continues to trigger a brief flash of anxiety. Over the years, I picked up a data toolkit though osmosis, working alongside talented growth marketers, informaticists, and BI analysts…
Read MoreStory & Survival: Beat the Startup Death Rate with a Clear Message
How important is a good story, really? When you’re growing an early stage startup, there are a million things to worry about – from fundraising to finding a new tech lead to getting your beta launched to simply keeping your hosting bill paid. Should story be at the top of your list? According to data…
Read MoreIn New Zealand: Talking Bold Brands from a Silicon Valley Perspective
I’m honored to be joining the Ministry of Awesome in Christchurch, New Zealand on February 18th for a panel discussion on communications, brand building and crowdfunding for startups. The event is co-sponsored by PledgeMe and the Canterbury Development Corporation (CDC) and features Anna Guenther (@where_is_anna) who is co-founder of the PledgeMe crowdfunding platform and Brianne…
Read MoreHappy Holidays from Uncommon Bold
Here’s wishing your startup a successful and buzzworthy New Year in 2016! Thank you to one of our talented designers for the custom holiday cards, printed via Moo.
Read MoreIn the Media: Fast-Fixes for Your Company Blog
Big thank you to Brittney Helmrich (@brittneyplz) at Business News Daily for including a tip from Uncommon Bold in her round-up of the best advice for company blogs: There’s no point in keeping a company blog if no one is going to read it, and search traffic and SEO are only half the battle. If…
Read MoreWorking with and Leveraging Press in Silicon Valley: Uncommon Bold at the PLAY Conference 10/30
What are the smartest strategies for working with media in Silicon Valley’s saturated tech press landscape? In this panel at the 2015 PLAY Conference, Uncommon Bold’s Founder Emily Peters joins top-tier reporters for a discussion of innovative ways to team up on compelling stories from funding announcements to data-driven investigations. Owen Thomas – Editor-in-Chief, ReadWrite Emily…
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