Branding Strategy

Hot New Research Shows Sensory Language Can Help Build a Lasting Brand

Is your brand ‘cool?’ How about ‘bright’ or ‘sharp?’ If so, you may be subconsciously building long-lasting, trend-proof positioning for your company. A recent article in the Sunday New York Times took a closer look at why some phrases endure while others go out of style. Jonah Berger, associate professor of marketing at the Wharton…

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7 genius Airbnb brand & culture ideas that can work for any startup

The strongest startup brands today don’t just market, they embody their brand and culture across everything they do. Airbnb is a prime example. In just 7 years, the company has built a rumored $25 billion valuation and one the stronger reputations in Silicon Valley. Branding and culture is more than a gorgeous custom-designed 72,000 square…

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Brand Workshop: How to Accelerate Bootstrap Growth?

A bootstrapped enterprise health technology company reached out at the end of the summer to think about ways to accelerate their growth. The company had built up a lot of success with very little marketing and was now ready to drive some bigger buzz. Our custom workshop addressed:  How can the company shift to a…

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Brand Workshop: How to Build Buzz for a Supercomputer Story?

In May, Uncommon Bold created a custom brand strategy workshop for an exciting new supercomputing startup. The company had received some seed stage funding and was heading toward launch. We worked with technical founders to help them see the bigger picture:  How can we help the tech community to “geek out” on our invention? What…

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Brand Workshop: How do we Approach the B2B Healthcare Market?

Uncommon Bold sat down with the team of a hot consumer health technology startup in May. The company had grown successful focusing on patients using their team’s expertise in B2C technology, and wanted to figure out their approach to working with big healthcare institutions such as hospitals and payers. Our workshop focused on a couple…

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Brand Workshop: How do we Focus and Grow our Business at the Same Time?

An application design studio was facing a period of rapid growth and the brand challenges that come with that in April 2015. Uncommon Bold helped the team focus in on its core values and make some tough brand strategy choices:  Are we a “vertical” (many services to one type of client) or “horizontal” (many clients…

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Uncommon Bold on NPR: Fresh Strategies for Social Media in Medicine

KQED’s brand-new Future of You series is taking a dynamic look at the intersection of technology and health around the world. Covering everything from the Ebola crisis to surgery with robots to the shortage of women executives in digital health startups, the reporting is led by tech journalist Christina Farr. In our first piece for…

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Brand Workshop: How to Stand Apart in a Crowded Space?

In April 2015, Uncommon Bold headed up to Seattle to meet with a pre-Series A client in the marketing analytics space. A booming sector that is complex and difficult to conquer. Our workshop focused on: What is our technology brand’s voice and differentiation in the market? How does our technical background as engineers factor into…

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Brand Workshop: Who Cares the Most in Healthcare?

In this Uncommon Bold workshop session, a Series A stage health startup with a focus on patient outcomes was focusing on their next stage of growth. In this workshop, we addressed:  Which healthcare audiences are the most important? Patients, physicians, clinics, hospitals? How can they best differentiate their platform from a crowded patient engagement market?…

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