Branding Strategy

Brand Workshop: A Non-Profit’s Bold Mission to Bring Healthcare Together

Some brands face tougher decisions than others. For a non-profit healthcare client we worked with in September, they had a long laundry list of challenging choices to make. The brand wanted to be a mission-driven non-profit but also a fast-moving tech startup. A new organization, but one with an established history. A facilitator and someone…

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Reference Desk: Storytelling with Data

Data-driven brand strategy is a huge part of the way we work here at Uncommon Bold. From researching personas using LinkedIn data to analyzing media mentions, we bring graphs to the table in most of our communications work. A client introduced Cole Nussbaumer Knaflic’s work to us over a business lunch on a foggy day…

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Brand Workshop: Naming a New Digital Health Startup

Most of our clients at Uncommon Bold are established startups facing a brand crossroad. Occasionally, we have an opportunity to jump in at the very start of something new! In April, we worked with the founder of a digital health startup here in San Francisco to develop a name and brand direction for her new…

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Brand Workshop: Differentiating Based on Ethics in Healthcare

It’s hard enough to stand out as a healthcare company, even harder to try to stand above. In April, Uncommon Bold hosted a Florida healthcare company for a brand workshop in San Francisco. The company operates in a segment of the market dogged with fraudulent activity. Feeling frustrated, they wanted to not only show their…

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Building B2B Brand Personas using LinkedIn Data

Personas are one of those branding projects that always seem to get pushed off for months. Often, the persona projects are either too theoretical (based on hunches more than data and easily dismissed) or too deep (bogged down in too many client interviews, surveys, and focus groups). By the time the personas are actually sketched…

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Brand Workshop: Clarifying your Mission in a Large Non-Profit Organization

In June, Uncommon Bold was invited to work with a successful, multi-national healthcare non-profit. As the organization was hitting its 10 year anniversary, they felt increasingly cloudy about the role of their industry partnerships team. The team needed to clarify their mission, clearly outline their goals, and demonstrate their value both with partners and to…

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Brand Workshop: How to Reignite a Successful 7 Year Startup Story

In March, Uncommon Bold traveled to sunny Florida to host a brand workshop with a large digital health company. This growth-stage startup has seen a lot of success, but felt that their focus and story had become diluted over the years as they grew and served new markets. They needed to get back to their…

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Story & Survival: Beat the Startup Death Rate with a Clear Message

How important is a good story, really? When you’re growing an early stage startup, there are a million things to worry about – from fundraising to finding a new tech lead to getting your beta launched to simply keeping your hosting bill paid. Should story be at the top of your list? According to data…

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