Brand Workshop: How to Accelerate Bootstrap Growth?

A bootstrapped enterprise health technology company reached out at the end of the summer to think about ways to accelerate their growth. The company had built up a lot of success with very little marketing and was now ready to drive some bigger buzz. Our custom workshop addressed: 

  • How can the company shift to a new audience without losing their core values?
  • What are opportunities to build thought-leadership in the healthcare market?
  • Is there such a thing as a company that’s “too nice?”
  • What data could they share to build an interesting story for press?
  • How can they tap into their word-of-mouth success to drive bigger growth?

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