Brand Workshop: Who Cares the Most in Healthcare?

In this Uncommon Bold workshop session, a Series A stage health startup with a focus on patient outcomes was focusing on their next stage of growth. In this workshop, we addressed: 

  • Which healthcare audiences are the most important? Patients, physicians, clinics, hospitals?
  • How can they best differentiate their platform from a crowded patient engagement market?
  • How can the company bring all their diverse messaging under a single mission?
  • What is the “core why” that drives their company?
  • Best strategies for an upcoming health technology conference?

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